El Punto

El Punto is a coworking space that became the subject of a comprehensive graphic design proposal. The project included the development of a cohesive visual identity applied across editorial design, signage, packaging, digital media, and web design. Each piece was created to reflect the brand's values of collaboration and innovation. The system aimed to unify all communication touchpoints under a consistent and modern aesthetic. This approach positioned El Punto as a visually strong and memorable coworking brand.