Joselito

The Joselito campaign project focused on creating a comprehensive advertising strategy for a traditional fresh pasta factory in Bahía Blanca, Argentina. The objective was to strengthen the brand's market position through in-depth research, audience analysis, and creative development. The campaign included print, digital, radio, and outdoor media, highlighting Joselito's quality, tradition, and modern appeal. By integrating design, media planning, and branding, the project aimed to enhance visibility and consumer connection.