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📦Packaging Design

Merch Navideña

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A festive merchandising and packaging design project for the holiday season. The project included the creation of seasonal product packaging, promotional materials, and branded merchandise with a cohesive Christmas theme that balanced tradition with modern design aesthetics.

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Merch Navideña hero
Merch Navideña detail
Merch Navideña detail

Creative Direction

Concepts, Styles and Visual Systems

Every branding project begins with a defined vision of identity, style and visual communication.

Merch Navideña creative direction
Merch Navideña creative direction

Behind the Design

The Complete Creative Process

Merch Navideña behind the lens

Every element was designed and refined, from initial conceptualization to final implementation.

The creative process involved brand research, concept development, design iteration, visual identity refinement and creation of application systems that ensured consistency across all touchpoints.

"Every branding project is a dialogue between identity and visual expression. Strategy sets the foundation, and design completes the brand narrative."

Designed, Developed, Implemented

Bringing brand identity to life through strategic design and visual execution.

Merch Navideña carousel
Merch Navideña carousel
Merch Navideña carousel
Merch Navideña carousel
Merch Navideña carousel

More than a logo, a complete brand identity

Each project combined strategic development, visual design and systematic application to create a cohesive identity.

Merch Navideña final
Merch Navideña final